The logo begins with a sensationalized version of the word you . . . because you are sensational. The L (for limit) is smaller than the U because you are larger than any limit that you may impose on yourself. The 2 inside the U is an exponent.
The mathematical definition of an exponent is a number raised or increased by a power. You raise you by the power of you. Also an exponent is defined as a person who believes in and promotes the truth or benefits of an idea or theory.
You believe in yourself and you are your biggest supporter.
THE ONLY LIMIT THAT YOU HAVE IS YOU!